May 18, 2023


Today, Vancouver’s FIFA World Cup 26™ Official Host City Brand was unveiled, marking the beginning of the city’s journey to hosting the biggest single sport event in history in a little over three years’ time.

"As we prepare to kick off the FIFA World Cup in 26, we're incredibly excited to showcase Vancouver to the world. Our city's natural beauty, vibrant culture, and long history of supporting sport and major events will make the World Cup a truly unforgettable experience," said Mayor Ken Sim. "The launch of this brand is just the beginning -- we invite all those across the city, province, and country to join us in the excitement of this once-in-a-lifetime opportunity."

Each of the 16 Host Cities is rolling out its own unique FIFA World Cup 26™ Official Brand look and feel. Vancouver’s design showcases vibrant, nature-inspired colours on dynamic patterns that represent the majestic mountains and the waters that surround the city.

“The FIFA World Cup 2026 will be a festival of football that will take the sport to new heights in the Concacaf region and beyond,” said Victor Montagliani, FIFA Vice-President and Concacaf President. “With 104 matches to be played across 16 cities in Canada, Mexico and the USA, it provides a tremendous opportunity to engage people and bring new fans to the beautiful game.”

Starting today and leading up to 26, Vancouverites and visitors to the city will be able to see the excitement visually at many places across the city.

FIFA World Cup™ unites billions of people around the world. In 2026, we will have the opportunity to highlight this amazing city, share the city’s unique diversity and show our inclusive Team Vancouver spirit.

"Today’s unveiling of Vancouver’s Official Host City Brand is another exciting step bringing us closer to the big event," said Premier David Eby. "Vancouver and British Columbia are ready to take part in the world’s most popular sports tournament. We are eager to once again welcome the world by showing all British Columbia has to offer."

"It is so exciting to have the opportunity to host this incredible event in B.C.," said Lana Popham, Minister of Tourism, Arts, Culture and Sport. "This brand launch serves as an important milestone, as we start counting down the days to the tournament. Hosting will allow us to profile and promote BC as a prime destination like no other, boosting tourism activity throughout the province for years to come."

FIFA World Cup 26™ will benefit the local economy significantly. Preliminary estimates by Destination BC and BC Stats show that the tournament could generate more than $1 billion for BC’s tourism sector during and in the five years following the tournament and an incremental 900,000 additional visitors to the province.

"We can’t wait to welcome the world to BC Place Vancouver for FIFA World Cup 2026 in three years’ time, we have a spectacular stadium unlike any other that is perfectly suited for the beautiful game." said Chris May, General Manager at BC Place. "We believe Vancouver’s Host City Brand does a great job of highlighting BC Place Vancouver as a unique stadium nestled in the heart of our beautiful city."

We are 26, we are Vancouver!

Follow our Instagram, Twitter and Facebook accounts @FWC26Vancouver.

Media contacts:
City of Vancouver

General FIFA World Cup 26™ media inquiries:
FIFA Media Team

Notes to editors:
Media can download and publish digital assets related to the FIFA World Cup 26™ Official Brand through the multimedia toolkit. Please note that, by downloading the files, you agree to use the assets for editorial purposes only.

This toolkit contains images and creative brand assets, as well as useful reference documents to understand the brand’s inspiration and application across the 2026 tournament and the 16 Host Cities.